The Global Language of Business
GS1 logo

12 Teaspoons: Building confidence and market access through trusted GS1 barcodes

GS1 standards and services are helping South African natural skincare and haircare brand 12 Teaspoons grow with confidence, access new retail channels, and build trust with customers through verified product identification.
Founder of 12 Teaspoons applying natural haircare product, demonstrating how GS1 GTINs and trusted product identification support business growth and marketplace readiness.

Founded from a deeply personal journey, 12 Teaspoons developed natural skincare and haircare solutions designed to support women experiencing issues such as adult acne and alopecia. As the business began growing, founder Buhle Tati needed a trusted way to present her products professionally and prepare them for retail and online marketplaces.

Working with GS1 South Africa, 12 Teaspoons implemented GS1 standards and official GS1 GTINs across its products and packaging. Today, 31 products carry GS1 GTINs, helping the business confidently list seven product configurations on Takealot, supply three retailers, and reach customers across all nine provinces in South Africa.

The use of GS1 barcodes has helped 12 Teaspoons strengthen product credibility, improve product presentation, and unlock new growth opportunities. Through Verified by GS1, retailers and marketplaces can verify that product barcodes are licensed to 12 Teaspoons, helping build trust and improve product data integrity.

26gsgl0663_m01ref_12teaspoons_case_study.pdf (327.71 KB)
admin