Alfajores El Molle - sweet treats from Argentina: Enabling digitalisation and traceability with GS1 standards

Alfajores El Molle wanted to better manage its stock by uniquely identifying the flavours of alfajores in its extensive product line. Furthermore, the company needed to create a traceability system to comply with regulations and achieve specific certifications, assuring customers of its commitment to food safety.

With help from GS1 Argentina, Alfajores El Molle has implemented GS1 barcodes encoded with GS1 identifiers for its product flavours and logistics units. A traceability system – GS1 TrazAR platform—to collect digitalised data so that the company can track products as they are shipped to customers and products can be traced back to their company.