Coca-Cola’s reusable, refillable bottles benefit from innovative QR Codes powered by GS1
Body
To reach their goal of 40% refillable bottles by 2030, Coca-Cola Latin America needed a way to know how many times a given bottle had been through the refill cycle.
By laser engraving a unique identifier onto every bottle, Coca-Cola can know how many filling cycles the bottle has gone through, and whether it should be refilled or recycled.
Beyond the positive sustainability impact, the initiative provides a valuable set of data about each bottle’s journeys through the market across its lifecycle.
File
