Grass to Glass Traceability & Consumer Engagement
FrieslandCampina wants to share the journey of its infant formula directly with their customers.
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For their leading infant nutrition brand Friso, they developed together with their technology partner Kezzler an app called TrackEasy, which is based on GS1 standards.
The industry’s first smart packaging innovation that enables parents to experience the journey of Friso’s formula milk at their fingertips, starting from Dutch farms.
A QR code on the packaging uses the GS1 Digital Link standard which allows customers to learn more about the provenance of the product, receive a confirmation that what they have purchased is in fact a genuine can of Friso infant formula.
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