Top Greek yogurt brand sees GS1 GDSN as a key part of their digital transformation
For almost a century now, Greek dairy manufacturer FAGE Greece S.A. has been producing yogurt and other dairy products. Today, this pioneering company is recognised globally for the quality of their products.
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Market-leading yogurt company FAGE (pronounced: “FA-YEH!”) was one of the first businesses in Greece to join HellaSync, the GDSN-Certified Data Pool provided by GS1 Association Greece.
FAGE sees GS1 GDSN as a key part of their digital transformation. Using the Network has allowed them to deliver product data to their customers in just 20% of the time that they needed before. The company has also seen their internal operations and processes become faster and smoother. And GDSN has already allowed FAGE to penetrate new customers in Europe, as their product listings already met the high-quality digitised expectations of these customers. Going forward, FAGE intends to start adding to their GDSN listings information about packaging recyclability and sustainability.
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